Conversations #farăifose – the first mail to Cezar Ioan

pAt the end of last year together with Cezar Ioan we decided to write a book of "letters", emails, conversations, banter between the two of us. On December 22, when Cezar was in Sighetul Marmații, I wrote him the first email. Then we got on with others. Today, 18.03.2020 we are isolated in our houses because of this damn virus. Maybe we have more time to write, although probably everything we write now will be history. The industry will change after this crisis (perhaps we risk some opinions about the future). I don't know if it makes sense or not, I don't even know if you're going to read it. I know, however, that at least for me, it helps me mentally. So get the first mail 

December 22, 2019, 4:08 am

My dear friend,

I decided to write to you and thus take the first clear step in the project you proposed to me: a book.

It's already been more than three years since we've been doing things together. I look back and, even now, in the period of balance sheets and analyses, they do not seem to me at all few, and above all, not at all unimportant. On the contrary.

But should we deserve a book just because we did what we thought needed to be done? Or is that not what this is about? That in addition to our achievements, we are aware that, although we are communication people, we are not very good at it. We suffocated with the organization and other small jobs that provide us with beer money, beers for which other ideas come to us, and we forgot to do our PR.

I know it's not a good start to the book, but we have to start somewhere. Moreover, it's a boring start, so I suggest, like at the end, when we think we can give it to the editor (maybe that'll be me) to start with the last two emails. Let's start with the conclusions and then suddenly introduce the discussion started now. At least that way maybe we gain a handful of extra readers/buyers.

We're pre-launching your book tomorrow. I can't wait for your autograph. Two days ago, after many delays, the printing press arrived. An ink dries in the meantime, and we started another volume. You say we're crazy and don't give ourselves a bit of a break, a well-deserved period of inquisitiveness. But no more flattery and pointless questions. Not to bore too much. And you, and them.

I don't even know where to get this idea, but probably a theme, inexhaustible by the way - with all our combined efforts -, is our gastro-oenological identity.

You wrote, before or after, in the manifesto launched at the first edition of the National Congress of Gastronomy and Wine (which we managed to organize, together with Nico Lontraș in 2017): "We are what we eat (and drink), and maybe - that Romania looks like we see it". I can't help but wonder what your Romania looks like?

I'm waiting for your answer and hopefully by then I'll have a better idea of what mine looks like.

Sorry for the photo, I couldn't find another one with the two of us?

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