{"id":1016,"date":"2023-07-15T10:27:43","date_gmt":"2023-07-15T07:27:43","guid":{"rendered":"https:\/\/cosmindragomir.ro\/?p=1016"},"modified":"2023-07-15T10:27:45","modified_gmt":"2023-07-15T07:27:45","slug":"cezar-ioan-daca-baga-guvernul-tva-marit-la-restaurante-o-sa-bem-vise","status":"publish","type":"post","link":"https:\/\/cosmindragomir.ro\/ro\/2023\/07\/15\/cezar-ioan-daca-baga-guvernul-tva-marit-la-restaurante-o-sa-bem-vise\/","title":{"rendered":"Cezar Ioan: „Dac\u0103 bag\u0103 guvernul TVA m\u0103rit la restaurante, o s\u0103 bem vise”"},"content":{"rendered":"\n

Zilele trecute am publicat prima parte a unui interviu mai amplu cu Cezar Ioan care poate fi citit\u0103 aici<\/a>. Acolo am vorbit exclusiv despre vinuri, ast\u0103zi st\u0103m la \u0219uet\u0103 \u0219i pe alte subiecte. <\/strong><\/p>\n\n\n\n

Pentru cine nu \u0219tie Cezar este jurnalist de vinuri, fondator \u0219i publisher vinul.ro, organizator de concursuri de profil, coini\u021biator al legii Ziua Na\u021bional\u0103 a Gastronomie \u0219i Vinurilor din Rom\u00e2nia, coorganizator Congresul Na\u021bional de Gastronomie \u0219i Vin, autorul volumului \u201eConnaiseur f\u0103r\u0103 ifose\u201d, ini\u021biator al Revolu\u021biei Ple\u0219coi, laureat al premiului Radu Anton Roman, mai mult gourmet dec\u00e2t gurmand, mai mult inteligent dec\u00e2t harnic & multe altele.\u00a0<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Din<\/em>tre proiectele la care lucrezi, spune-mi c\u00e2teva pe care le po\u021bi devoala \u0219i ce a\u0219tep\u021bi de ele. <\/em><\/em><\/p>\n\n\n\n

Cel mai important – \u0219i nu m\u0103 feresc s\u0103-l spun – este impunerea ideii c\u0103 evalu\u0103rile independente \u0219i punctajele, \u00eentr-o m\u0103sur\u0103 chiar mai mare dec\u00e2t medaliile, trebuie \u0219i merit\u0103 puse la vedere pe sticle. Este o realitate obiectiv\u0103 care aduce un plus de competitivitate – nu doar de competi\u021bie – deopotriv\u0103 benefic\u0103 produc\u0103torilor, comercian\u021bilor \u0219i consumatorilor, f\u0103r\u0103 niciun fel de efect negativ la nivelul sectorului.<\/p>\n\n\n\n

Al doilea proiect ca importan\u021b\u0103 pentru noi este educarea \u0219i elevarea pie\u021bei prin educa\u021bie – a consumatorilor, a comercian\u021bilor \u0219i a produc\u0103torilor: credem c\u0103 etapa actual\u0103 necesit\u0103 un mesaj \u0219i un limbaj c\u00e2t mai accesibile, criterii \u0219i idei expuse pe c\u00e2t mai multe canale, supuse la c\u00e2t mai multe dezbateri din care nimeni nu trebuie exclus. Efectele scontate de noi sunt benefice pe tot lan\u021bul, iar unul dintre ele este marginalizarea impostorilor \u0219i a ideilor gre\u0219ite, care nu fac altceva dec\u00e2t s\u0103 ia min\u021bile profesioni\u0219tilor \u0219i s\u0103 z\u0103p\u0103ceasc\u0103 publicul. Educa\u021bia este motivul pentru care ne implic\u0103m \u00een promovarea sustenabilit\u0103\u021bii \u0219i \u00een definirea identit\u0103\u021bii unor regiuni viticole sau a unor asocia\u021bii de profil, ca \u0219i \u00een evaluarea \u0219i auditarea profesionist\u0103 a calit\u0103\u021bii unor categorii de vinuri \u0219i derivate din vin precum BIO, Dulce & Aromat, pelinuri, distilate, mixologie \u0219i promovare \u00een HoReCa (\u00een special).<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Consider c<\/em>\u0103 literatura de profil de la noi este extrem de s\u0103r\u0103c\u0103cioas\u0103, de\u0219i avem o istorie \u0219i o industrie considerabile. De ce? <\/em><\/em><\/p>\n\n\n\n

Din lips\u0103 de educa\u021bie – care este o constant\u0103 definitorie \u0219i din ce \u00een ce mai profund\u0103 care caracterizeaz\u0103 \u021bara. Rom\u00e2nia are, \u00een general, o pia\u021b\u0103 a c\u0103r\u021bii mult mai mic\u0103 dec\u00e2t a vecinilor, ca s\u0103 nu vorbim despre raportarea la pie\u021be dezvoltate. Cine s\u0103 citeasc\u0103, \u00eentr-o \u021bar\u0103 cu un procentaj de aproape 90% din popula\u021bie \u00eemp\u0103r\u021bit echilibrat \u00eentre analfabe\u021bi \u0219i semianalfabe\u021bi func\u021bional? Mai ales c\u0103 vorbim de o ni\u0219\u0103 care nu promite naivilor nici exorcizarea temerilor – ancestrale ori specifice epocii moderne – nu promite \u00eembog\u0103\u021bire rapid\u0103, nici sex perfect pentru tot restul zilelor \u0219i nici dezvoltarea personal\u0103 ultrarapid\u0103 p\u00e2n\u0103 la\u2026 Dumnezeu.<\/p>\n\n\n\n

\u00cen lipsa educa\u021biei ne pa\u0219te acultura\u021bia – un fel de aruncare a copilului la canal cu tot cu apa din copaie<\/mark><\/h2>\n\n\n\n

Preg\u0103te\u0219ti cel pu\u021b<\/em>in o carte. Ne po<\/em>\u021bi spune mai multe?<\/em><\/em><\/p>\n\n\n\n

E vorba de o transcriere reeditat\u0103 a \u201cpastilelor de un minut\u201d de educare a gusturilor \u0219i a achizi\u021biilor culturale din domeniu pe care le-am realizat timp de un an, \u00een fiecare zi lucr\u0103toare, pentru Radio France Internationale. \u00cen principal e vorba de vin, dar m\u0103 refer acolo \u0219i la alte produse \u0219i aspecte din domeniul gusturilor bune de mai multe tipuri.<\/p>\n\n\n\n

<\/p>\n\n\n\n

C\u00e2t de important\u0103 <\/em>este educa<\/em>\u021bia\/educarea publicului larg \u0219i cum poate face diferen\u021b<\/em>a?<\/em><\/em><\/p>\n\n\n\n

S\u0103 \u00eencerc s\u0103 definesc c\u00e2t de important\u0103 e mi-ar putea lua o via\u021b\u0103 \u0219i probabil tot n-a\u0219 reu\u0219i: dezvoltarea limbajelor \u0219i cultivarea re\u021belelor de interac\u021biune interuman\u0103, dezvoltarea sistemelor de transmitere de informa\u021bii relevante, educarea g\u00e2ndirii, st\u00e2rnirea curiozit\u0103\u021bii pentru noi achizi\u021bii culturale \u0219i experien\u021be de via\u021b\u0103 ori numai senzoriale sunt preocup\u0103ri general umane care definesc civiliza\u021bia – n-a\u0219 putea s\u0103 am vreodat\u0103 preten\u021bia nici m\u0103car s\u0103 le enum\u0103r. A\u0219 spune doar c\u0103 \u00een lipsa educa\u021biei ne pa\u0219te acultura\u021bia – un fel de aruncare a copilului la canal cu tot cu apa din copaie – \u0219i marea problem\u0103 e c\u0103 aceast\u0103 acultura\u021bie despre care vorbesc va permite adoptarea unei culturi CHIAR MAI PROASTE dec\u00e2t cea la care renun\u021b\u0103m, o cultur\u0103 atotnivelatoare la cel mai mic \u0219i mai mic numitor comun posibil, la cel mai de jos nivel. Deci EDUCA\u021aIE FACE TOAT\u0102 DIFEREN\u021aA \u0219i toate diferen\u021bele.<\/p>\n\n\n\n

<\/p>\n\n\n

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Noi am stat mult de vorb\u0103 despre poten\u021bialul b\u0103uturilor distilate sau fermentate din fructe. La ce concluzii ai ajuns? <\/em><\/em><\/p>\n\n\n\n

Exist\u0103 un poten\u021bial economic, dar \u0219i socio-cultural enorm – dup\u0103 cum o demonstreaz\u0103 succesul cu care aceste tipuri de b\u0103uturi \u00eencep s\u0103 populeze barurile, dar ca alternative din import. Din p\u0103cate, furnizorii rom\u00e2ni \u00eenc\u0103 n-au sesizat acest poten\u021bial dec\u00e2t \u00eentr-o mic\u0103 m\u0103sur\u0103, iar publicul consumator e prea sedus de str\u0103lucirea aproape caleidoscopic\u0103 a brandurilor interna\u021bionale. Din aceea\u0219i lips\u0103 de educa\u021bie \u0219i de autorespect, HoReCa rom\u00e2neasc\u0103 nu \u0219tie s\u0103 promoveze aceste tipuri de b\u0103uturi iar marele retail are oric\u00e2nd alternative din partea m\u0103rcilor consacrate pe plan interna\u021bional. Nu zic aici s\u0103 bem Quick Cola sau Brifcor \u00een loc de Coca Cola \u0219i Fanta ca alternative mai proaste la ni\u0219te produse str\u0103ine, fiecare \u00ee\u0219i are locul potrivit \u00een pia\u021b\u0103. Zic doar s\u0103 nu arunc\u0103m \u201ccopilul\u201d, mo\u0219tenirea \u0219i tradi\u021bia local\u0103, odat\u0103 cu \u201capa\u201d din copaie, \u00een \u201cv\u00e2ltoarea\u201d \u0219i \u201cinunda\u021bia\u201d m\u0103rcilor str\u0103ine.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ce trenduri crezi c\u0103 urmeaz\u0103<\/em>? <\/em><\/em><\/p>\n\n\n\n

V\u0103leu, Mafalda nu-s! Dar, cu regret, cred c\u0103 trendul va fi\u2026 segregarea \u0219i mai profund\u0103. \u00centre cei care \u00een\u021beleg \u0219i cei care nu \u00een\u021beleg importan\u021ba educa\u021biei \u0219i responsabilitatea autoeduc\u0103rii: un fel de \u201cCelor care (o) au, li se va mai da! Celor care nu (o) au, li se va lua \u0219i ce au!\u201d<\/p>\n\n\n\n

Dincolo de butad\u0103, concret, cred c\u0103 se vor extinde – \u0219i vor fi revalorizate – segmentele: vinuri efervescente, vinuri bio \u0219i naturale, vinuri dulci, mixuri care includ vin, vermuturi \u0219i b\u0103uturi aromatizate pe baz\u0103 de vin. Vor cre\u0219te formatele mari de ambalare (1 litru, bag-in-box), iar anumite branduri cotate ca premium sau chiar superpremium vor sc\u0103dea cu o treapt\u0103 ca pozi\u021bionare. Cred c\u0103 va sc\u0103dea \u00een continuare categoria brandy-urilor, a berii.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u0218tiu c\u0103 e\u0219ti unul dintre oamenii (care stau \u00een umbr\u0103) afla\u021bi \u00een spatele lans\u0103rii unui concept cu poten\u021bial de exemplu de foarte bun\u0103 practic\u0103 \u00een brandingul gastronomic regional: Ia\u0219ul & vinul Golia. Detalieaz\u0103 te rog. <\/em><\/em><\/p>\n\n\n\n

Nu stau deloc \u00een umbr\u0103, doar c\u0103 nu m-am b\u0103tut cu c\u0103r\u0103mida \u00een piept \u201cla o or\u0103 de v\u00e2rf, pe re\u021belele sociale\u201d. Mi-am declarat \u00eenc\u0103 de la bun \u00eenceput disponibilitatea \u0219i am consiliat organizatorii pentru evenimentele de anul acesta care au promovat acest soi, l-am promovat \u00een scris, pe undele radio la RFI \u0219i prin viu grai \u00een cercul meu de prieteni din Bucure\u0219ti. Din p\u0103cate, ideea c\u0103 un soi de struguri \u0219i un vin din acest soi pot genera profit, vizibilitate \u0219i individualitate pentru un ora\u0219 – oric\u00e2t de \u201cla mintea coco\u0219ului\u201d e! – scap\u0103 multora din Ia\u0219i. La fel cum le scap\u0103 \u0219i ideea c\u0103 gastronomia regional\u0103 e atrac\u021bie turistic\u0103 \u0219i surs\u0103 de coeziune social\u0103 cu profit. Dar poate tocmai de asta suntem noi aici.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Crame, vinuri \u0219i strategii care te-au impresionat \u00een aceast\u0103 <\/em>prim<\/em>\u0103 jum\u0103tate de an?<\/em><\/em><\/p>\n\n\n\n

Sta\u021biunea de Cercetare-Dezvoltare pentru Viticultur\u0103 \u0219i Vinifica\u021bie Pietroasa, din Dealu Mare, jude\u021bul Buz\u0103u! Fac ni\u0219te lucruri foarte bune acolo – at\u00e2t pentru cre\u0219terea vi\u021bei-de-vie c\u00e2t \u0219i pentru vinifica\u021bie \u0219i chiar pentru turismul viticol. M\u0103 g\u00e2ndesc \u00een primul r\u00e2nd la Busuioaca de Bohotin, la T\u0103m\u00e2ioasa rom\u00e2neasc\u0103 \u0219i la o Feteasc\u0103 neagr\u0103 de vis, dar pot mai mult. Au un poten\u021bial enorm, au oameni destoinici, din p\u0103cate sunt prin\u0219i \u00eentr-un sistem care-i \u021bine relativ \u00een afara pie\u021bei \u0219i, din pricina asta, \u00eenregistreaz\u0103 un retard \u00een loc s\u0103 fie \u00een frunte, ca exemplu. N-a\u0219 putea zice c\u0103 au vreo strategie pe care eu s-o cunosc \u0219i s-o \u00een\u021beleg, dar m\u0103 uit \u201ccu interes\u201d spre ei. Dar strategie n-au nici cele mai importante crame private de la noi, doar fantasmeaz\u0103 c\u0103 ar avea.<\/p>\n\n\n\n

<\/p>\n\n\n\n

E var<\/em>\u0103<\/em>, ce bem?<\/em><\/em><\/p>\n\n\n\n

Bere, ce s\u0103 bem – c\u0103 vinul s-a scumpit. Glumesc \u0219i nu: bem ap\u0103, s\u0103 ne hidrat\u0103m – c\u0103 vinul s-a scumpit. Sau nu bem – c\u0103 vinul s-a scumpit. \u0218i berea. Acum, dac\u0103 bag\u0103 guvernul TVA m\u0103rit la restaurante, o s\u0103 bem vise – fiecare la scara blocului, sub pretextul c\u0103 repar\u0103m ma\u0219ina. Sau mergem \u00een Grecia, ne mut\u0103m acolo: la terase, retsina \u00eenc\u0103 e 5-6 euro sticla de 0,5, vinul casei e 7-10 euro – cel pu\u021bin unde am fost eu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Orice mai vrei tu \ud83d\ude00 <\/em><\/em><\/p>\n\n\n\n

Bun\u0103 pace \u0219i creier la toat\u0103 lumea – dar nu \u00een farfurie, ci \u00een cap. Dac\u0103 s-ar putea, s\u0103 fie \u0219i func\u021bional.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zilele trecute am publicat prima parte a unui interviu mai amplu cu Cezar Ioan care poate fi citit\u0103 aici. Acolo am vorbit exclusiv despre vinuri, ast\u0103zi st\u0103m la \u0219uet\u0103 \u0219i pe alte subiecte. Pentru cine nu \u0219tie Cezar este jurnalist de vinuri, fondator \u0219i publisher vinul.ro, organizator de concursuri de profil, coini\u021biator al legii Ziua […]<\/p>\n","protected":false},"author":2,"featured_media":966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,27],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-stiri"],"yoast_head":"\nCezar Ioan: "Dac\u0103 bag\u0103 guvernul TVA m\u0103rit la restaurante, o s\u0103 bem vise" - Cosmin Dragomir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmindragomir.ro\/ro\/2023\/07\/15\/cezar-ioan-daca-baga-guvernul-tva-marit-la-restaurante-o-sa-bem-vise\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cezar Ioan: "Dac\u0103 bag\u0103 guvernul TVA m\u0103rit la restaurante, o s\u0103 bem vise" - Cosmin Dragomir\" \/>\n<meta property=\"og:description\" content=\"Zilele trecute am publicat prima parte a unui interviu mai amplu cu Cezar Ioan care poate fi citit\u0103 aici. Acolo am vorbit exclusiv despre vinuri, ast\u0103zi st\u0103m la \u0219uet\u0103 \u0219i pe alte subiecte. 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