{"id":1500,"date":"2024-05-29T08:52:14","date_gmt":"2024-05-29T05:52:14","guid":{"rendered":"https:\/\/cosmindragomir.ro\/?p=1500"},"modified":"2024-05-29T08:52:15","modified_gmt":"2024-05-29T05:52:15","slug":"declarativ-bucurestenii-prefera-mancarea-romaneasca-dar-tot-pizza-si-saorma-sunt-in-topul-comenzilor-de-la-restaurante","status":"publish","type":"post","link":"https:\/\/cosmindragomir.ro\/ro\/2024\/05\/29\/declarativ-bucurestenii-prefera-mancarea-romaneasca-dar-tot-pizza-si-saorma-sunt-in-topul-comenzilor-de-la-restaurante\/","title":{"rendered":"Declarativ, bucure\u0219tenii prefer\u0103 m\u00e2ncarea rom\u00e2neasc\u0103, dar tot pizza \u0219i \u0219aorma sunt \u00een topul comenzilor de la restaurante"},"content":{"rendered":"\n

Grupul City Grill, cel mai important grup rom\u00e2nesc de restaurante din pia\u021ba local\u0103, aniverseaz\u0103 20 ani de activitate \u00een domeniul ospitalit\u0103\u021bii \u00een Rom\u00e2nia. Managementul grupului a anun\u021bat rezultatele unei cercet\u0103rii sociologice desf\u0103\u0219urate \u00een luna aprilie despre obiceiurile culinare ale bucure\u0219tenilor.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Sondajul desf\u0103\u0219urat \u00een aceast\u0103 prim\u0103var\u0103 surprinde \u0219i comportamentul de consum al publicului intervievat. Astfel, potrivit datelor analizate, bugetul alocat pentru o persoan\u0103, aproape jum\u0103tate (46.5%) au alocat sub 100 de lei ultimei mese \u00een ora\u0219, 36% au alocat \u00eentre 100-199 lei, 13.8% au cheltuit peste 200 lei, \u00een timp ce restul de 3.6% nu au indicat un buget individual. Buc\u0103t\u0103ria rom\u00e2neasc\u0103 este agreat\u0103 de 88.4%, cea italian\u0103 de 64%, urmate de buc\u0103t\u0103ria greceasc\u0103 (58.5%) \u0219i turceasc\u0103 (40.2%). Restaurantele cu specific asiatic (libanez, chinez, japonez, indian, coreean) atrag \u0219i ele un interes \u00een cre\u0219tere al publicului din Capital\u0103<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Potrivit analizei, pizza, m\u00e2ncarea g\u0103tit\u0103 \u0219i fripturile sunt preferate de peste jum\u0103tate dintre intervieva\u021bi, iar burgerii, cartofii pr\u0103ji\u021bi \u0219i pastele sunt alese de peste 40% dintre ei. <\/p>\n\n\n\n

\u00cen cazul acestei \u00eentreb\u0103ri a\u0219 men\u021biona c\u0103 \u0219aorma + gyros dep\u0103\u0219esc cu 0,3 procente rezultatul ob\u021binut de pizza. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Studiul a fost realizat \u00een\u00a0perioada\u00a026-30\u00a0aprilie\u00a02024.Culegere\u00a0online, pe panel cu certificare\u00a0ESOMAR. E\u0219antion\u00a0final 520\u00a0responden\u021bi. Marja de\u00a0eroare\u00a0statistic\u0103\u00a0+\/-4.3% pe\u00a0\u00eentreg\u00a0e\u0219antionul,\u00a0pentru\u00a0un\u00a0prag\u00a0de\u00a0\u00eencredere=95%.<\/em> Popula\u021bia\u00a0\u021bint\u0103:\u00a0Bucure\u0219ti\u00a0& Ilfov. \u00a0\u200bConsumatori\u00a0de restaurante din\u00a0Bucure\u0219ti,\u00a0\u00een\u00a0ultimele\u00a030\u00a0zile. V\u00e2rsta: 20-60 ani.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Grupul City Grill, cel mai important grup rom\u00e2nesc de restaurante din pia\u021ba local\u0103, aniverseaz\u0103 20 ani de activitate \u00een domeniul ospitalit\u0103\u021bii \u00een Rom\u00e2nia. <\/strong>Pe parcursul celor dou\u0103 decenii, grupul a demonstrat un angajament constant fa\u021b\u0103 de calitate, inova\u021bie \u0219i satisfac\u021bia clien\u021bilor, devenind un lider de necontestat \u00een domeniul s\u0103u.<\/strong> Restaurantele Grupului City Grill sunt destina\u021biile de top ale bucure\u0219tenilor \u0219i nu numai, fiind vizitate zilnic de aproape 20.000 de clien\u021bi.<\/strong><\/p>\n\n\n\n

Grupul City Grill a pornit \u00een 2004, cu deschiderea restaurantului City Grill din Prim\u0103verii \u0219i 50 angaja\u021bi. Cu o strategie de dezvoltare eficient\u0103 \u0219i o viziune centrat\u0103 pe client \u0219i echipa intern\u0103, Grupul City Grill a devenit rapid un lider pe pia\u021ba restaurantelor. \u00cen prezent, Grupul City Grill cuprinde 10  branduri, 24 restaurante.<\/p>\n\n\n\n

Cu peste 1.000 de angaja\u021bi, Grupul City Grill sus\u021bine o cultur\u0103 organiza\u021bional\u0103 ce promoveaz\u0103 dezvoltarea profesional\u0103, inova\u021bia \u0219i ini\u021biativa. Angaja\u021bii beneficiaz\u0103 de cursuri de formare, traininguri \u0219i un mediu de lucru sigur \u0219i echilibrat, care \u00eentre\u021bine performan\u021ba \u0219i creativitatea. \u00cen interiorul Grupului este cultivat\u0103 o viziune intraprenorial\u0103, angaja\u021bii fiind \u00eencuraja\u021bi s\u0103 experimenteze, s\u0103 adopte tehnologia \u0219i practicile sustenabile. Astfel, Grupul City Grill dezvolt\u0103 proiecte care stabilesc un standard \u00een pia\u021b\u0103, at\u00e2t din perspectiva meniurilor \u0219i serviciilor, c\u00e2t \u0219i din perspectiva atmosferei din restaurante, inova\u021biilor \u0219i politicilor de reducere a impactului asupra mediului. <\/p>\n\n\n\n

\u00cen urm\u0103 cu 20 de ani mi-am propus s\u0103 dezvolt un business pe pia\u021ba restaurantelor din Bucure\u0219ti, \u00een care s\u0103 ajung s\u0103 fac diferen\u021ba, s\u0103 pot da tonul \u0219i s\u0103 stabilesc standardul. Al\u0103turi de o echip\u0103 solid\u0103, am reu\u0219it nu doar s\u0103-mi \u00eendeplinesc acest obiectiv, ci s\u0103 ne men\u021binem sus, s\u0103 r\u0103m\u00e2nem cel mai important grup autohton de restaurante, s\u0103 construim branduri durabile, iubite de public \u0219i recunoscute interna\u021bional –<\/em>spune Drago\u0219 Petrescu, Fondator \u0219i Pre\u0219edinte Grup City Grill.<\/p>\n\n\n\n

Restaurantele ce fac parte din Grupul City Grill, Caru\u2019 cu Bere, Hanu\u2019 lui Manuc, Pesc\u0103ru\u0219, Hanu\u2019 Berarilor, City Grill \u0219i Buongiorno Italian, sunt destina\u021bii de referin\u021b\u0103 pentru publicul bucure\u0219tean, dar \u0219i na\u021bional \u0219i interna\u021bional.  <\/p>\n\n\n\n

Recent, Grupul City Grill a finalizat c\u00e2teva proiecte majore de investi\u021bii, printre care modernizarea restaurantului Hanu\u2019 Berarilor – Oprea Soare \u0219i deschiderea celor dou\u0103 hoteluri sub brandul La Boheme, precum \u0219i renovarea unor loca\u021bii din re\u021beaua Buongiorno.<\/p>\n\n\n\n

Pentru acest an, Grupul City Grill estimeaz\u0103 afaceri de 60 milioane euro \u0219i a bugetat investi\u021bii de peste 20 milioane de euro \u00een restaurantele din portofoliu, dar \u0219i \u00een dezvoltare pe segmentul de restaurante \u0219i hoteluri. Un proiect deosebit de important este \u0219i renovarea loca\u021biilor din Aeroportul Otopeni, care va asigura o prezen\u021b\u0103 remarcabil\u0103 a grupului \u00een Terminalul Plec\u0103ri.<\/p>\n\n\n\n

Restaurantele Grupului City Grill, destina\u021biile de top ale Capitalei<\/strong><\/p>\n\n\n\n

Potrivit unui sondaj realizat \u00een aprilie 2024, restaurantele din Grupul City Grill sunt o destina\u021bie preferat\u0103 \u0219i vizitat\u0103 frecvent de o mare parte din publicul bucure\u0219tean. Derulat pe un e\u0219antion reprezentativ de 520 de bucure\u0219teni, sondajul a relevat faptul c\u0103 restaurantele grupului sunt alegerea num\u0103rul 1 pentru 17.3%  dintre responden\u021bi, \u0219i \u00een primele trei alegeri pentru aproape o treime dintre ace\u0219tia (31%).<\/p>\n\n\n\n

De asemenea, acela\u0219i sondaj arat\u0103 c\u0103 86% dintre intervieva\u021bi au trecut pragul restaurantelor din Grupul City Grill cel pu\u021bin o dat\u0103, iar aproape 40% le-au vizitat \u00een ultimele 3 luni (39.3%).<\/p>\n\n\n\n

Mai mult de o treime (35.8%) dintre responden\u021bi au indicat drept restaurant favorit un restaurant din Grupul City Grill \u0219i unul din cinci (22.2%) a men\u021bionat restaurantele grupului drept destina\u021biile la care a consumat cel mai des \u00een ultimele 90 de zile.<\/p>\n\n\n\n

De-a lungul timpului, am \u00eenv\u0103\u021bat permanent despre a\u0219tept\u0103rile \u0219i preferin\u021bele publicului nostru. Buc\u0103t\u0103ria tradi\u021bional\u0103 \u0219i cea mediteraneean\u0103 r\u0103m\u00e2n favoritele publicului, \u00eens\u0103 influen\u021bele moderne ale buc\u0103t\u0103riilor interna\u021bionale, al\u0103turi de expunerea la nou, prin c\u0103l\u0103torii, cultur\u0103 urban\u0103 \u0219i stilul de via\u021b\u0103 dinamic, au schimbat filtrele prin care este evaluat\u0103 experien\u021ba clien\u021bilor \u00een restaurante. Dac\u0103 \u00een urm\u0103 cu 20 de ani gustul dicta alegerea unui restaurant, ast\u0103zi, triada gust – calitate servicii – atmosfer\u0103 \u0219i design a devenit un triunghi echilateral, fiecare latur\u0103 fiind esen\u021bial\u0103 pentru succesul unui restaurant. Echilibr\u00e2nd aceste elemente la un standard foarte ridicat, reu\u0219im s\u0103 oferim o experien\u021b\u0103 culinar\u0103 de excep\u021bie, apreciat\u0103 at\u00e2t de publicul local, c\u00e2t \u0219i de turi\u0219tii care ne viziteaz\u0103 restaurantele” \u2013 <\/em>spune Daniel Mischie, CEO Grup City Grill.<\/p>\n\n\n\n

Grupul City Grill este cel mai important juc\u0103tor rom\u00e2n din industria restaurantelor. Fondat \u00een 2004, Grupul City Grill a demonstrat leadership \u0219i viziune \u00een industria HoReCa pe parcursul a dou\u0103 decenii. \u00cen prezent opereaz\u0103 \u00een prezent restaurante \u0219i cafenele sub brandurile Caru\u2019 Cu Bere, Hanu\u2019 lui Manuc, Pesc\u0103ru\u0219, Hanu\u2019 Berarilor, Buongiorno.Italian, City Grill \u0219i La Boheme, primul brand hotelier din portofoliu.<\/p>\n\n\n\n

Prin restaurantele operate, Grupul City Grill se adreseaz\u0103 clientului urban care obi\u0219nuie\u0219te s\u0103-\u0219i petreac\u0103 timpul liber \u00een ora\u0219 \u0219i s\u0103-\u0219i stabileasc\u0103 \u00eent\u00e2lnirile business sau personale la o cafea. Meniurile din restaurante sunt accesibile \u0219i variate, cu specific rom\u00e2nesc \u0219i interna\u021bional.<\/p>\n\n\n\n

\u00cen toate restaurantele din Grupul City Grill, \u00een care se g\u0103te\u0219te zilnic pentru aproape 20.000 clien\u021bi, se recicleaz\u0103 uleiul, sticla, cartonul \u0219i plasticul \u0219i se reduce risipa alimentar\u0103 prin campanii active.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grupul City Grill, cel mai important grup rom\u00e2nesc de restaurante din pia\u021ba local\u0103, aniverseaz\u0103 20 ani de activitate \u00een domeniul ospitalit\u0103\u021bii \u00een Rom\u00e2nia. Managementul grupului a anun\u021bat rezultatele unei cercet\u0103rii sociologice desf\u0103\u0219urate \u00een luna aprilie despre obiceiurile culinare ale bucure\u0219tenilor. Sondajul desf\u0103\u0219urat \u00een aceast\u0103 prim\u0103var\u0103 surprinde \u0219i comportamentul de consum al publicului intervievat. Astfel, potrivit […]<\/p>\n","protected":false},"author":2,"featured_media":1501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"yoast_head":"\nDeclarativ, bucure\u0219tenii prefer\u0103 m\u00e2ncarea rom\u00e2neasc\u0103, dar tot pizza \u0219i \u0219aorma sunt \u00een topul comenzilor de la restaurante - Cosmin Dragomir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmindragomir.ro\/ro\/2024\/05\/29\/declarativ-bucurestenii-prefera-mancarea-romaneasca-dar-tot-pizza-si-saorma-sunt-in-topul-comenzilor-de-la-restaurante\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Declarativ, bucure\u0219tenii prefer\u0103 m\u00e2ncarea rom\u00e2neasc\u0103, dar tot pizza \u0219i \u0219aorma sunt \u00een topul comenzilor de la restaurante - Cosmin Dragomir\" \/>\n<meta property=\"og:description\" content=\"Grupul City Grill, cel mai important grup rom\u00e2nesc de restaurante din pia\u021ba local\u0103, aniverseaz\u0103 20 ani de activitate \u00een domeniul ospitalit\u0103\u021bii \u00een Rom\u00e2nia. 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