dr. Oetker launched, in March, DulceRomanie.ro, probably the largest and most ambitious project to capitalize on Romanian tangible and intangible gastronomic heritage – a multimedia and multidisciplinary history of Romanian desserts from ancient times to today.
Currently, on DulceRomanie.ro more than 50 extensive articles are published about the histories and sweet stories from different eras or about famous confectioners or desserts and more than 50 old sweet recipes remade, modernized and adapted for today.
The project is made in collaboration with two of the best specialists in the field and benefits from personalized illustrations and vintage photographs from the archives of major museums.
DulceRomanie.ro is one of the biggest challenges and the most extensive effort to bring the national gastronomic treasure up to date, and the joint efforts of the team brought together at the initiative of Dr. Oetker prove that networks from a few centuries ago have not only museum value but, modernized and adapted, have the potential of brands
regional and/or micro-local cuisine.
In addition to the stories of some famous confectioners or desserts, the team discovered some fabulous, but forgotten or ignored recipes: the Botoșani tart or Brașov breadcrumbs, for example. Several thousand words have been written about cozonacs alone, and the topic has not been exhausted. There is still a lot of new information that deserves to be recovered and promoted, and DulceRomanie.ro is a project that has not yet revealed all its surprises.
Along with this initiative, Dr. Oetker also launches a national promotional campaign, with a grand prize worth 20,000 euros. Buyers of Dr. Oetker Romania ingredients for cakes and decorations with a promotional label who send the unique code via SMS to
no. 1816 or register it on the DulceRomanie.ro website have the chance to win the grand prize or one of the monthly or weekly prizes, by drawing lots.
Founded 130 years ago in Bielefeld, the Dr. Oetker family company is one of the most important product companies in the German food industry, and has been active in Romania since 1998. Today, Dr. Oetker Romania occupies, with its more than 250 products , market leader in its categories: ingredients for cakes, powdered desserts, preservatives for vegetables and fruits, pizza & frozen snacks. Dr. Oetker supports consumers, offering them solutions at hand for the most delicious and quick homemade desserts as well as ready-made products that bring delight to any moment.
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