Grupul City Grill, the most important Romanian group of restaurants in the local market, celebrates 20 years of activity in the field of hospitality in Romania. The management of the group announced the results of a sociological research carried out in April about the culinary habits of Bucharest residents.
The survey carried out this spring also captures the consumption behavior of the interviewed public. Thus, according to the analyzed data, the budget allocated for one person, almost half (46.5%) allocated less than 100 lei to the last meal in the city, 36% allocated between 100-199 lei, 13.8% spent more than 200 lei, while the rest of 3.6% did not indicate an individual budget. Romanian cuisine is approved by 88.4%, Italian by 64%, followed by Greek (58.5%) and Turkish (40.2%). Restaurants with an Asian specialty (Lebanese, Chinese, Japanese, Indian, Korean) are also attracting a growing interest from the public in the Capital
According to the analysis, pizza, cooked food and steaks are preferred by more than half of the respondents, and burgers, fries and pasta are chosen by more than 40% of them.
In the case of this question, I would mention that shaorma + gyros exceed the result obtained by pizza by 0.3 percent.
The study was carried out between April 26-30, 2024. Online collection, on a panel with ESOMAR certification. Final sample 520 respondents. Margin of statistical error +/-4.3% on the entire sample, for a confidence threshold=95%. Target population: Bucharest & Ilfov. Consumers of restaurants in Bucharest, in the last 30 days. Age: 20-60 years.
The City Grill Group, the most important Romanian group of restaurants in the local market, celebrates 20 years of activity in the field of hospitality in Romania. Over the two decades, the group has demonstrated a constant commitment to quality, innovation and customer satisfaction, becoming an undisputed leader in its field. The restaurants of the City Grill Group are the top destinations for the people of Bucharest and beyond, being visited daily by almost 20,000 customers.
The City Grill group started in 2004, with the opening of the City Grill restaurant in Primaveri and 50 employees. With an effective development strategy and a customer-centric vision and internal team, the City Grill Group has quickly become a leader in the restaurant market. Currently, the City Grill Group includes 10 brands, 24 restaurants.
With over 1,000 employees, the City Grill Group supports an organizational culture that promotes professional development, innovation and initiative. Employees benefit from training courses, trainings and a safe and balanced work environment that supports performance and creativity. An intrapreneurial vision is cultivated within the Group, employees being encouraged to experiment, adopt sustainable technology and practices. Thus, the City Grill Group develops projects that set a standard in the market, both from the perspective of menus and services, as well as from the perspective of the atmosphere in restaurants, innovations and policies to reduce environmental impact.
20 years ago I set out to develop a business on the restaurant market in Bucharest, where I could make a difference, set the tone and set the standard. Together with a solid team, we managed not only to achieve this goal, but to stay high, to remain the most important domestic group of restaurants, to build sustainable brands, loved by the public and internationally recognized -says Dragoș Petrescu, Founder and President of Grup City Grill.
The restaurants that are part of the City Grill Group, Caru' cu Bere, Hanu' lui Manuc, Pescăruș, Hanu' Berarilor, City Grill and Buongiorno Italian, are reference destinations for the Bucharest public, as well as national and international ones.
Recently, the City Grill Group completed several major investment projects, including the modernization of the Hanu' Berarilor - Oprea Soare restaurant and the opening of the two hotels under the La Boheme brand, as well as the renovation of some locations in the Buongiorno network.
For this year, the City Grill Group estimates business of 60 million euros and has budgeted investments of over 20 million euros in the restaurants in the portfolio, but also in development in the restaurant and hotel segment. A particularly important project is also the renovation of the locations in Otopeni Airport, which will ensure a remarkable presence of the group in the Departures Terminal.
The restaurants of the City Grill Group, the top destinations of the Capital
According to a survey carried out in April 2024, the restaurants of the City Grill Group are a favorite destination and frequently visited by a large part of the Bucharest public. Conducted on a representative sample of 520 Bucharest residents, the survey revealed that the group's restaurants are the number 1 choice for 17.3% of the respondents, and in the top three choices for almost a third of them (31%).
Also, the same survey shows that 86% of the respondents have crossed the threshold of City Grill Group restaurants at least once, and almost 40% have visited them in the last 3 months (39.3%).
More than a third (35.8%) of respondents indicated as their favorite restaurant a restaurant from the City Grill Group and one in five (22.2%) mentioned the group's restaurants as the destinations where they ate most often in the last 90 days.
Over time, we have continuously learned about the expectations and preferences of our audience. Traditional and Mediterranean cuisine remain crowd favourites, but the modern influences of international cuisines, along with exposure to the new through travel, urban culture and dynamic lifestyles, have changed the filters by which the customer experience in restaurants is evaluated. If 20 years ago taste dictated the choice of a restaurant, today, the triad of taste - service quality - atmosphere and design has become an equilateral triangle, each side being essential for the success of a restaurant. Balancing these elements to a very high standard, we manage to offer an exceptional culinary experience, appreciated by both the local public and the tourists who visit our restaurants" - says Daniel Mischie, CEO of Grup City Grill.
City Grill Group is the most important Romanian player in the restaurant industry. Founded in 2004, City Grill Group has demonstrated leadership and vision in the HoReCa industry over two decades. It currently operates restaurants and cafes under the brands Caru' Cu Bere, Hanu' lui Manuc, Pescăruș, Hanu' Berarilor, Buongiorno.Italian, City Grill and La Boheme, the first hotel brand in the portfolio.
Through the operated restaurants, the City Grill Group addresses the urban customer who is used to spending his free time in the city and setting up his business or personal meetings over a coffee. The menus in the restaurants are accessible and varied, with Romanian and international specialties.
In all the restaurants of the City Grill Group, where they cook for almost 20,000 customers every day, oil, glass, cardboard and plastic are recycled and food waste is reduced through active campaigns.
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